Cookie Policy
Last updated: 20 October 2026
This Cookie Policy explains which cookies and similar technologies Optimail d.o.o. uses on this website, why we use them and how you can control them. For how we handle personal data in general, see our Privacy Policy.
What are cookies?
Cookies are small text files that a website stores on your device. Similar technologies, such as browser local storage and tracking pixels, work in a comparable way. In this policy we call all of them “cookies”.
How we use cookies
We only use cookies that are strictly necessary without asking. All other cookies are used only after you consent through our cookie banner, as required by the GDPR and the Croatian Electronic Communications Act. Until you make a choice, no analytics or marketing scripts are loaded.
Strictly necessary
These keep the site working and remember your cookie choice. They cannot be switched off.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
optimail-consent | Optimail (local storage) | Stores your cookie preferences | 12 months |
Analytics (only with your consent)
Help us understand how visitors use the site so we can improve it.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors | 2 years |
_ga_<ID> | Google Analytics | Keeps the state of the current session | 2 years |
Marketing (only with your consent)
Measure the results of our advertising and email marketing, and allow us to show relevant ads on other platforms.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Measures ad conversions | 90 days |
IDE, test_cookie | Google (doubleclick.net) | Ad delivery, measurement and remarketing | Up to 13 months |
_fbp | Meta (Facebook, Instagram) | Identifies browsers for ad measurement and audiences | 90 days |
_fbc | Meta (Facebook, Instagram) | Stores the last ad click that brought you to the site | 90 days |
fr | Meta (facebook.com) | Ad delivery and measurement | 90 days |
__kla_id | Klaviyo | Connects website activity with our email marketing | 2 years |
Third-party providers may change the names or durations of their cookies. The descriptions above reflect the providers' own documentation at the time of the last update.
Calendly
When you click “Book a Free Retention Audit”, Calendly opens on its own website (calendly.com). Calendly does not set cookies on our site. Cookies it sets on calendly.com are described in Calendly's Privacy Notice.
Managing your choice
You can change or withdraw your consent at any time via , also linked in the footer of every page. When you withdraw consent, we delete the analytics and marketing cookies set on our domain.
You can also block or delete cookies in your browser settings. Blocking strictly necessary storage may mean we can't remember your choice.
Third-party privacy policies
Contact
Questions about cookies? Email us at filip@optimailmarketing.com.