Optimail Free Retention Audit
Book a Free Retention Audit
Blog

Notes on retention

Retention, LTV and lifecycle marketing for subscription CPG brands.

Filip Pintaric4 min read Your agency might be improving your dashboard while emptying your bank account Blasting promotional campaigns at subscribers in the middle of onboarding makes the dashboard look great and quietly costs you LTV. Read article Filip Pintaric5 min read This thing about CPG brands is really pissing me off. Subscription CPG brands keep copying an email playbook built for one-time purchase products. It was never built for them. Read article Filip Pintaric4 min read Your subscription platform is lying to you “Active” does not mean “paid”. Why your subscription dashboard flatters you, and the only metric that is not lying. Read article Filip Pintaric6 min read 4 Core Email Marketing "Best Practices" for CPG Brands I’ve Abandoned (And What Actually Moves the Needle) Pop-up signup rates, the welcome flow, testing everything and pre-purchase personalization: what I changed my mind about. Read article Filip Pintaric6 min read Your retention program isn't actually doing retention Most brands are too busy revising campaign designs to work on the things that actually move retention. Read article Filip Pintaric3 min read Will this actually increase LTV or just mean sending more emails? If you are just sending more emails, you are not doing retention. Why the 30-day repurchase rate is your #1 profit multiplier. Read article Filip Pintaric3 min read How We Engineered a 25% Drop in Monthly Subscription Churn and a 11% Increase in LTV for a Supplement Brand How a 7-day onboarding sequence and a day 8 upsell cut monthly churn from 28% to 21% and lifted 30-day LTV by 11.3%. Read article Filip Pintaric2 min read Pre-Delivery window can make or brake your retention The 3 to 5 days between order and delivery are when most brands go silent, and when buyer’s remorse kicks in. Read article Filip Pintaric2 min read Sending more emails campaigns is costing you revenue Weekly campaigns keep you top of mind. Strategically placed flows are what actually move LTV and subscription churn. Read article Filip Pintaric3 min read How we boosted LTV by 6.9% with one simple hack We made subscribers “activate” a discount they would get anyway. The A/B test lifted click rate almost 4x and 90-day LTV by 6.9%. Read article Filip Pintaric2 min read Reframing the Billing Reminder: The Low-Hanging Fruit of Retention The billing reminder has one of the highest open rates you will ever get. Here is how to stop it from inviting cancellations. Read article Filip Pintaric4 min read Why CPG subscription brands need a totally different approach Welcome and abandonment flows mostly convert people your ads already closed. For subscription CPG brands, email's real leverage is with the customers who already said yes. Read article

Find out what churn is costing you.

In the Retention Audit we review your cohorts, your offer and your post-purchase experience, then show you where subscribers are leaving and what it is worth to fix.

Book Your Free Retention Audit